User Experience and Service Designer in Helsinki

Design Education

Master of Arts

International Design Business Management

Aalto University

2017–

BA Design

Turku University of Applied Sciences

2012-2016

BA Sustainable Product Design

Falmouth University

2014-2015, Erasmus Exchange

Human Sciences Education

Basic Studies in Social Psychology

University of Helsinki

2014

Basic Studies in Pedagogy

Turku University

2013

A interdisciplinary

peer learning project

2015 - 2016

Design Kit: The Course for

Human-Centered Design

2015

A collaborative workshop

Run by Prof. Fred Deakin from the UAL:

University of the arts London

2015

Other courses

Work experience

Service Designer

October 2017 – present

Exove is an digital change company that specialises in digital strategy, software development, service design and business consulting. As a Service Designer at Exove I work in close collaboration with the client as well as the coders and other designers in the team.

My role consists of planning, using and iterating on the best methods for research and gathering insights from all stakeholders in order to create holistic services to fulfil people’s needs and carry out company strategy. In designing digital services I use a variety of research methods from interviews and workshops to prototyping and testing concepts to make sure that the UX and service promise for the customers can be fulfilled with a matching set of thoughtfully designed internal processes.

To create change with digital tools, I start and end with the people who end up using them.

Project Manager and Design Research Lead for Masters Industry Project

October 2017 – present

I am the Project Manager and Design Research Lead in my team for the IDBM Masters programme Industry Project. The project is run by Aalto Global Impact and it is a part of an initiative to strengthen collaboration and problem based learning in East African Universities.

The client organisation for the project is the Natural Resources Institute Finland (Luke) and the issue to tackle is Food Safety in Kenya. The project is run simultaneously both in Aalto University and the University of Nairobi. In both locations the multi-disciplinary student teams plan their projects and find ways to tackle the brief both independently and in collaboration with each other, before, during and after a field trip in Kenya.

My role as a project manager entails making sure that the project deliverables and goals set by the team and the client are being met and that all team members have an opportunity to learn and develop their areas of interest. I am also responsible for planning and facilitating the collaboration between the student teams from Aalto and University of Nairobi.

Service Designer

April 2016 – June 2017

I worked as a Service Designer and Consultant on a variety of client projects. Our clients at 15/30 ranged from companies in for example media, banking, construction, household products and pharmaceuticals.

My day to day duties at 15/30 varied a lot depending on the project. They mostly concluded of being in contact with the project partners and clients, consulting and designing service concepts and strategy for client projects and facilitating workshops with end-users and C-level managers. My days also included planning and time management, carrying out and analysing user-research, futures research, graphic design, video production, prototyping and producing content for our internal development projects.

Freelance Researcher

April 2016 & June 2016

I conducted interviews in Finnish and delivered insights in English for a client project.

Service Designer

Spring of 2016

I was the service designer in a project that aimed to make RAY's beneficiary health organizations more accessible and appealing to the younger generation. The goal was to create diverse participatory concepts for activating new members of the community to take part in the welfare organization's activities.

Creative intern and Producer

2015, 3 months

Måndag is a sustainable communications and marketing agency in Helsinki. During my internship I only worked on projects for non-profit organisations. My day to day duties included producing content for clients (social media content as well as blog posts etc.) and other stakeholders, photography and planning. I also found sponsors for events and created lasting relationships for the company.

Co-Founder, Creative Director & Designer

2013 - 2018

I co-founded Tiensivu Design in 2013. Tiensivu is a sustainable Art and Design collective that aimed to bring new life into old leather and wood items.

As a Creative Director I established and coordinated both long-term and shorter collaborations with e.g. Pure Waste Textiles, Unmonday, Karhu Originals, Costo, VestiMI Con Gusto, Sampo Marjomaa and Plaekä. My duties included establishing and managing collaborations and the brand concept, marketing, sales and photography.

Sales Person

2012, 2 months

I provided customer service at the Marimekko HQ store for international clientele.

The job included customer service and representing the Marimekko brand and products for visitors.

Sales Person

2012, 4 months

In addition to sales duties the job included helping customers in choosing the right pillows and blankets by Familon and helping customers in finding the right linens for their specific needs and taste.

Sales Person

2009 - 2011, 2 years & 4 months

I worked as a sales person in both Iittala Concept Stores and Outlets around Helsinki. While working at Iittala I first learnt about store concepts and began to understand the work that goes into designing services. At Arabia Outlet I designed a way to use last

seasons packaging materials without compromising the brand identity.

The day to day duties at Fiskars group (incl. iittala & Arabia) consisted of helping customers with finding suitable products for their needs, sharing care instructions for different materials, handling international shippings and dealing with returns and problems.

International Work experience

Assistant

2009, 2 months

I worked in the tearoom as a waitress, as a housekeeper, in the reception selling tickets and National Trust memberships and assisted with weddings arranged at the castle.